Meet the
Owners

OWNER

VICKI WALLACE-GODBOUT

Vicki Wallace-Godbout was born and raised on the Madawaska Maliseet First Nation, New Brunswick. A lawyer and small business owner with extensive experience in business development and management, Ms. Wallace-Godbout is known for her ongoing efforts in economic development initiatives with First Nations communities.

Amongst her business ventures, Ms. Wallace-Godbout is co-owner of Truck Stop+ Edmundston established in 2012; Burger King Edmundston, Greco Edmundston, Capt Submarine and Frozu situated at the Grey Rock Power Centre on the Madawaska Maliseet First Nation; Truck Stop+ Moncton and   Moncton VIP Truck Wash; and she is also co-owner of Frontière FM, the first privately owned commercial Francophone radio station in Canada, outside of Québec.

Admitted to the Law Society of New Brunswick in 2004, Ms. Wallace-Godbout co-founded the law firm Soucy Richard Godbout Wallace serving the Greater Moncton area, where she practiced until 2010, mainly in the fields of Property Law, Corporate Commercial and Family Law.

Ms. Wallace-Godbout is a past director of the Madawaska Maliseet Economic Development Board of Directors, which was mandated to develop and manage the Grey Rock Power Centre in Northwestern New Brunswick. She also served on the board of the Edmundston Chamber of Commerce, the National Committee for the IX Jeux de la Francophonie 2021 and on the board of NB Power, a New Brunswick crowned Corporation where she sat on the Audit and Safety, Environment and Human Resources committees.   She currently sits on the University of Moncton Evolution Fundraising Campaign.

  • In 2014, Ms. Wallace-Godbout was awarded the Female Entrepreneur of the Year with the Ulnooweg Atlantic Aboriginal Entrepreneur Awards.
  • In 2016, REFAM (Réseau Échange Femme Entrepreneur du Madawaska) named her Female Entrepreneur of the Year.
  • In 2017, she received the Senate 150th Anniversary Medal for her active role as woman entrepreneur in her community.
  • In 2018, she was nominated for the 26th annual RBC Canadian Women Entrepreneur Awards.
  • In 2019, Truck Stop+ Edmundston received the Prix Coup de Coeur for business of the year in Northeastern NB, by the Conseil Économique du Nouveau-Brunswick.
  • Ms. Wallace-Godbout is married to Marco Godbout a lawyer and entrepreneur; they have two children, Emma and Noah.
  • In 2022, she was listed as Atlantic Canada’s 25 Most Powerful Women in Business by Atlantic Business Magazine.
OWNER

LOUIS MORIN

Louis Morin started is construction company in his hometown of Grand Falls New Brunswick. He is serving clients in Eastern Canada and beyond with a wide ranging construction, maintenance and repair expertise.

Louis is a born entrepreneur with a strong sense of identifying market opportunities and finding the right solution to answer client needs. With the purchase of his first curbing machine in 2004, he soon developed a concrete knowhow reputation which made him a sought-out supplier by many New Brunswick municipalities and private contractors.

Louis soon noticed that many sub-contracting companies from other provinces were coming to do work in New Brunswick. Seizing his opportunity, he founded Advanced Traffic Control in 2007 and became the first company in Atlantic Canada to offer this specialty offering. In 2009 he again expanded is complementary construction services by contracting municipal services such as road work maintenance and infrastructure upgrades. This included a snow clearing contract in a Southeastern municipality which he still holds today.

Louis Morin’s natural ability to identify needs and conjure complementary offerings to his construction expertise has also led him to become the first to provide crack sealing in New Brunswick. He has since been extending road life expectancy for many provincial and municipal roads in Atlantic Canada and as far west as Saskatchewan.

In 2012, all operations were merged and rebranded under AVL Construction Group. This new brand has quickly gained respected notoriety in the market. AVL still operates with the core values instilled by Louis: always find a way to meet client needs and to be at the forefront of solutions and technology to provide best in class service. And this must always be done on-time and on-budget.

Louis Morin’s latest addition is the Rail Service in 2015. Using is expertise in construction and infrastructure, he and his team passed very stringent north American rail safety certification and accreditations. Sourced the right equipment and bringing innovative techniques, he has now become the preferred sub-contractor for railroad maintenance and repair in Eastern Canada.